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October 7, 2018


The app called “Team,” created by The Tuesday Company (New York and Washington, D.C.), is changing how campaign professionals and volunteers participate in politics in New Jersey.

With voting day right around the corner, on November 6, the group that developed Team is helping campaigns in New Jersey use existing technology and relationships to reach more people more efficiently and effectively.

Team is currently working with the campaigns of three New Jersey Democratic candidates for Congress Andy Kim (NJ-03), Tom Malinowski (NJ-07 and Mikie Sherrill (NJ-11)  with a combined 350-plus volunteers using the Team technology.

Cofounder and CEO Michael Luciani said, “The sacred, traditional methods of voter registration have been very effective. Cold calling and knocking on doors builds trust and relationships face to face.” The Team app supplements those methods with technology.

The app works through Facebook messenger and text messages, which can access like-minded citizens more efficiently. Campaign volunteers contact people they talk to every day, such as friends, family members and neighbors, to share campaign information, graphics and videos to encourage them to register to vote. In New Jersey, the deadline to register to vote either by mail or in person is Oct. 16.

Luciani said that this “friend-to-friend” communication method can be twice as effective as traditional outreach methods. He gave the example of a volunteer calling 50 people over the phone. That volunteer may end up having five conversations that may or may not result in even one person registering to vote. However, during a 10-minute break, the same volunteer can quickly text or send a direct message to 10 contacts, or even share it on his or her Facebook wall, and immediately reach far more people.

The 2016 election inspired Luciani and his colleagues to take action to support Democratic campaigns and their constituents. “We’re pretty ideologically motivated to help certain demographics get access to voting in our next election.”

Read the entire article at:

August 20, 2018


Recently, Team was given in a shoutout in Recode's recent article profiling investor Chris Sacca:

"That’s a departure from his history; in the 2016 cycle, Sacca and his wife, Crystal English Sacca, were major donors to Hillary Clinton’s campaign. But this cycle, his giving to candidates is modest. Now Sacca’s team is elevating a series of startups that try to generate votes more cheaply, including many that came out of Higher Ground Labs, an incubator for political tech groups. Some Sacca-backed groups include MobilizeAmerica, an organizing platform that links volunteers to advocacy efforts, and Team, an app that campaigns can use to organize their activists. Together with his wife, Sacca says he’s given millions this cycle to organizations on the left.

'Starting the day after the 2016 election, friends came to us asking ‘What do we do now?!’ Crystal and I didn’t have a good answer, so we got to work looking for the best places to invest our time and money,' Sacca told Recode. “We’re sharing what we learned with friends so their talents and contributions can stop this dangerous tyrant and save the country we love.”

It’s all part of an effort from Sacca to reorient his political work toward digital-minded startups and away from big-check deposits.


April 26, 2018


We are honored that Team has been recognized as Mobile Solution of the Year at the CampaignTech East Awards.

Team was dreamed up by field operatives, influencer marketers, and technologists dedicated to bridging the gap between relational organizing and digital strategy. Our app leverages the power of social networks, mobile technology, and agile data.

With Team, staffers mobilize crucial demographics by transforming supporters into digital volunteers who amplify content on Facebook; Team tracks engagement with this content to identify potential supporters and optimize future outreach. Team also allows direct, friend-to-friend contact over Facebook messenger, SMS, email, and phone calls. Team’s backend dashboard is fully integrated with VAN, helping campaigns augment voter files with reliable data and expanding target universes with accurate info on the most difficult to reach demographics of voters.

This technology is built to engage progressive-leaning voters notoriously difficult to activate through traditional field programs, particularly low-income, millennial and minority groups. Though fewer than 30% of millennial voters were directly contacted by any campaign in 2016, millennials are poised to become the largest potential voting bloc by 2020. Team helps campaigns find these crucial voters and organize their untapped potential. 88% of millennials already use Facebook for their daily communication, and they’re ready to be mobilized.

We are proud that Team contributed to a massive increase in turnout among millennial and minority voters in 2017. Rising stars such as Danica Roem and Kathy Tran both used the product in their victorious campaigns for the Virginia House of Delegates. We look forward to supporting 100+ targeted congressional and statewide candidates with Team this cycle.

1 March 2018


Team the next wave of political organizing... “In the past, social media strategy has mostly involved memes and hashtags,” says Shola Farber, co-founder of The Tuesday Company, a startup whose Team app organizes volunteers digitally. “What the NRA is doing is different: They’re scaling and organizing volunteers through an app and mobilizing them to accomplish a task.” Farber, who worked as a regional director leading a team of field organizers in Michigan for Hillary Clinton in 2016, says it’s noteworthy that an advocacy group such as the NRA is developing organizing tools that Clinton’s presidential camp lacked and using them to influence the legislative process.

That’s why Democratic organizers are so intent on keeping up. “This technology is positioned to flourish under the new rules emerging in social media, since it gives significant advantage to anyone organizing real people,” says Michael Luciani, Farber’s fellow Tuesday Company co-founder....

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25 February 2018


An extremely popular NRA smartphone app gamifies the act of writing Congress to shoot down gun control legislation

....the same kind of online, interest group–specific organizing is emerging on the left, though it's not as prevalent — yet. A group of former Clinton campaigners have banded together to form The Tuesday Company. Their app, Team, “empowers campaigns to expand voter contact by activating the social networks of their volunteers,” in their words. Michael Luciani, the company’s CEO and founder, tells Salon they are working with advocacy groups and campaigns as clients....

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22 February 2018


Hear how technology can help your campaign or grassroots organization achieve its political goals. From voter outreach to volunteer recruitment to information sharing, cutting edge technologies save time and effort and offer new pathways to engaging with your community.

Watch the entire webinar at:

22 January 2018


We are proud to announce The Tuesday Company is a finalist in three categories for the 2018 Reed Awards! The Reed Awards recognize excellence in political campaigning and celebrate leadership, innovation, and achievement across the industry. This year’s winners will be announced at the Reed Awards Conference on February 26-27. We are delighted to be finalists for the Best New Firm, Most Innovative Product of the Year, and Best Use of Mobile Technology.

In our first year of operation, we launched our field-tested app, Team, and partnered with clients up and down the ballot to bridge field organizing and digital outreach. We built our software to help progressive campaigns amplify their message, identify new in-district voters, and optimize their outreach with organic, audience-specific message testing that identifies what content works for which voters. Along the way, we’ve worked with powerful new voices in the Democratic party and helped leaders like Danica Roem and Kathy Tran reach the Virginia House of Delegates with historic levels of turnout. We also partnered with the Democratic Congressional Campaign Committee (DCCC) to deploy Team App for their “Week of Action” last November. Team increased the number of DCCC digital volunteers by 316% in just 5 days!

We’re excited to continue sharing our vision for digital advocacy and help progressive campaigns engage voters like never before. Thank you to everyone who believed in our mission and congratulations to all the finalists for this year’s Reed Awards. We look forward to working with more inspiring campaigns, dedicated volunteers, and innovative leaders in 2018!

28 November 2017


Tuesday Company CEO Michael Luciani recently sat down with The Great Battlefield Podcast to talk about how Team App can be used to contact hard-to-reach voters online. 

Listen to the entire episode at:

17 November 2017


The current technology and data solutions for campaigns are too complicated, segmented, and expensive to be effective. It’s clear to everyone that we need to upgrade political campaigning technology.

Campaigns are still highly dependent on siloed consultants—the direct mail vendor is typically different from the digital vendor and the TV ad vendor. This is incredibly inefficient. In addition, each individual campaign shouldn’t need to pay expensive data scientists to do their targeting; every campaign should be able to leverage the power of centralized technology to easily and intelligently craft target universes. RevUp and WealthEngine are already doing this for sales and fundraising. We need something similar for voters, too.

Even simple tools like distributed phone banking programs could be improved—campaigns are still reliant on off-the-shelf programs that fail to live up to expectations.

There’s also an important need to help campaign managers quickly identify the best set of tools for them. It’s shockingly hard for campaigns to go from zero to sixty. Candidates are given a mishmash of different tools, and almost nowhere in the country are candidates immediately handed the tools they need to successfully compete.

This is the area where we’re seeing the most innovation right now. New companies and organizations like GroundGameThe Tuesday Company, and VoterCircle are building out products as we speak and we’re excited about the potential for better and cheaper tools. This is also an opportunity area that Raffi Krikorian, the new CTO of the DNC, has taken head-on and we’re looking forward to seeing the party help campaigns small and large find the right tools.

Read the whole article at:

13 November 2017


Tuesday CEO Michael Luciani and Creative Director Josh Buoy recently sat down with the folks @ We Rebel to chat about building the online resistance.

Listen to the entire episode at:

2 November 2017


...Over the summer, Higher Ground Labs invested in 11 companies, many of them focused on reaching voters through mobile technology and social media. Field organizers Shola Farber, 27, and Michael Luciani, 25, who worked in Michigan for Clinton’s campaign, say this is important because two groups Democrats struggle to activate—young people and minorities—are more transient than others, making them harder to reach, since they often don’t own a landline telephone or pay for cable television.

“In the past it’s been hard to lure the brightest young minds in tech into the world of campaign politics”

Trump’s election prompted them, too, to leave their jobs and found the Tuesday Company, another HGL startup working in Virginia that’s developing “digital door-knocking” technology. While working for Clinton, Farber could see that the standard voter contact methods of door knocking, phone banking, and TV ads were not reaching many millennials. “When we talk to people via Facebook or text, they often don’t know there’s an election,” she says. A Tufts University poll taken a month before the 2016 election found that just 30 percent of millennials had been contacted by a campaign. “That’s a figure that haunts us,” says Luciani. 

Tuesday’s technology aims to extend field organizing’s best practices into the digital realm. “The one thing Democrats absolutely excel at is volunteers,” says Farber. “Our system uses a bottom-up approach to built a grass-roots volunteer network among voters who aren’t being reached by traditional Democrat efforts.” Tuesday’s app, Team, allows users to share campaign content with their social network. When friends “like” or comment on a video, meme, or GIF, Tuesday learns what issues excite them and can then encourage friend-to-friend outreach. Roem’s campaign is using the technology to connect with people whose doors are harder to knock on, either because they live in private buildings, gated communities, or rural areas difficult to canvass. 

Reaching voters through Facebook is particularly urgent, Luciani adds, because Trump’s campaign used the platform to send “dark posts” with negative messages to blacks and millennials to weaken their support for Clinton. “The same people that they don’t want to vote are the people we do want to vote,” he says.

Read the whole article at:

2 August 2017


AFTER A PRESIDENTIAL campaign ends–particularly if it ends badly—the campaign’s once-innovative tools to target voters tend to collect dust along with unused boxes of buttons and bumper stickers. Unlike the campaign tchotchke, however, those data analytics and targeting tools could actually be useful to future national and state campaigns.

Now, a group of former Obama staffers is trying to break that cycle. The group, Higher Ground Labs, is taking a note from Sand Hill Road and applying venture-capital tactics to progressive politics. On Wednesday, Higher Ground is disclosing investments totaling nearly $1.5 million in 10 startups and enrolling them in a five-month accelerator program, during which they’ll work with mentors from the political-tech space to build their businesses.

“We haven’t built a culture around investors who invest in political tech in a real way. So people have had a hard time getting off the ground,” says Betsy Hoover, a co-founder of Higher Ground, who worked for both Obama presidential campaigns in online and field organizing. “I think there’s a real moment to think about this differently.”

Higher Ground, whose founders also include former Obama-administration staffers Shomik Dutta and Andrew McLaughlin, debuted in May. Since then, some 150 groups have applied to participate in the accelerator program and a related fellowship program. Higher Ground has raised $2.5 million from investors spanning politics and the tech industry. The companies receiving funding include Qriously, which uses programmatic online ads instead of phone calls to gauge public opinion, Victory Guide, a so-called “digital campaign manager” that gives local candidates a day-by-day agenda of campaign goals, and [The Tuesday Company] which helps volunteers send personalized text and social media messages to friends the campaign wants to reach.

[The Tuesday Company] grew out of Hillary Clinton’s 2016 field organizing efforts in Michigan. Clinton lost Michigan, but Tuesday CEO Michael Luciani said the company’s tactics helped the campaign beat its outreach targets in the state. “There’s a much higher response rate, because it’s coming from a friend not a stranger,” Luciani says of the personalized text messages.

Luciani and co-founders Shola Farber and Jordan Birnholtz say Higher Ground’s investment will help [The Tuesday Company] build and sustain its product as it gains campaign clients. Already, it’s working with state house, city council, and gubernatorial candidates in Virginia, New York and Michigan.

Read the whole article at: